Aegis Acquires Swedish Marketing Firm Jämterud, Jiffer & Partners
UK media buying firm Aegis Group has bought Sweden’s Jämterud, Jiffer & Partners, an experiential marketing company. Aegis, the parent of media buyer Carat and search marketing network Isobar, will align JJP with its Denmark properties Promovator and Eksekvator, as well as Creo in Norway. Aegis feels the addition will complement existing media, out-of-home and digital services in the Nordics. Terms of the deal were not disclosed. Release
Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Countries, Europe, Norway, Sweden
Kindle (Free)
Social Standing
Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?
Show Me: