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@ AOP: CondeNet Plans More Wired Roll-Outs, Including China

imageWired’s resurrection in the UK and Italy will also come with more new sites offered in several new languages. International president Stefano Maruzzi said the new operation, which was announced in June and will debut early next year, will also add Chinese, French and more, each produced in London.

“We’re not going to limit our online experience to those two languages (English and Italian) - we’re going to add more languages at the very beginning,” he told paidContent.org at the Association of Online Publishers conference in London. “We will have a team here in London who will deliver content in French and Chinese and other languages.” Will there be distinct “Wired UK”, “Wired Francais” websites? “The editorial personality and identity of the linguistic versions will be similar, then we have to adapt it a little bit to the local culture and local needs. It will be one single concept articulated in multiple languages. Some content will be originally created in Chinese, for example, and some content will be localised, translation from English in to the local language.” More detail at paidContent:UK...

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Oct 1, 2008 11:21 AM ET

Posted In: Companies, Conde Nast, Countries, Europe, digital publishing summit, wired

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