So it’s come to this - the music industry is finding it so hard to sell tunes anymore, the world’s biggest label, Universal, is now giving away downloads when Asda customers buy clothes from the supermarket’s budget George range of apparel.

Not just any old clothes, though - a new slogan range has been manufactured bearing lines from key label tracks, like “Born To Be Wild” and “The Boys Are Back In Town” (just the thing to be seen in this summer in Benidorm). Each item comes with a free download from George.com. Retail Week says Asda has an option to take the idea to stores of its parent Wal-Mart (NYSE: WMT) in the US.