Bauer Media Sidelines Recommendation Site, Boosts Ticket Portal
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It was going to be magazine publisher Bauer Media’s consumer-facing, social network-based, product-recommendation platform—a sort of Lastfm for music, games and DVDs. But now plans for Ditto.net have been scaled back due to a “shift in the media landscape,” as Mediaweek reports. Bauer says the site will simply be used to “support commercial partners” who are encouraged to use the site to test out customer opinion on their products. And it’s a costly learning curve, with development expenses reaching £1 million, according to Mediaweek.
Due to launch in April of last year, the “social entertainment guide” with its Amazon (NSDQ: AMZN) style lists, was originally due to be integrated into Bauer’s online magazine brands with commercial retail links—tapping into music geeks’ and film buffs’ knowledge and monetising readers’ enthusiasm. Developers Community marketers including Dan Thornton and a team of developers had introduced voting capabilities, and the site came with a comprehensive API for developers to use.
But while is sidelining one digital product, Bauer will expand another: online ticket store Aloud.com has been relaunched and integrated into Bauer music mag sites such as Kerrang.com and Mojo.com. A new partnership with See Tickets adds more events, while the site has more editorial recommendations. From NMA.
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