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BBC Launches Revamped iPlayer; YouTube Still Dominates

image The BBC has today launched a revamped version of its popular online catch-up service, the iPlayer. The improved iPlayer will see the new version running along the existing one, which will be eventually replaced in the next few weeks. Aside from some tweaks and enhancements to the usability of the iPlayer, the BBC has integrated all of its radio shows to the service. 

Since its full launch in December, the iPlayer, has racked up over 100 million requests to view programmes, altering viewing habits and bumping up the ratings of previously overlooked TV shows. As the Guardian reports, cult comedy The Mighty Boosh gets up to 40 percent of its viewing through the service. Children’s shows are also popular, with the CBBC series M.I.High getting 20 percent of its viewers through the iPlayer. The service has also extended the life of certain programmes, including Panorama’s documentary looking at Primark’s use of child labour. The original show, broadcast on Monday, was the fifth most watched programme yesterday on the iPlayer (release).

Still, despite its strides, YouTube continues to dominate online video viewing in the UK, according to comScore (NSDQ: SCOR). The research firm’s Video Metrix service found that Google—of which YouTube accounted for 99 percent of all videos viewed on the site—attracted a 48 percent share of all online videos viewed in the U.K, or an average of 81.1 videos a viewer. BBC Sites came in a distant second with a 1.2 percent share, an average of 6.7 videos a viewer (release).

Jun 26, 2008 5:36 AM ET

Posted In: Media & Publishing, TV, VOD, Companies, BBC

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