The consultation submission from BSkyB, whose pay-TV business so far lacks pull-VOD and could be challenged by Canvas, demanded more information on a range of issues, including whether the BBC will work with IPTV working groups that already exist to develop standards.

The trust says its consultation, which got over 800 responses including 85 from media companies and organisations, “found widespread support for the delivery of IPTV into the home” and for the BBC’s role to “coordinate and accelerate this process”.

** Update from an afternoon BBC Trust press briefing: Trustee Diane Coyle: “This isn’t really surprising - there was bound to be an element of chicken and egg, or iteration in this.”

Shouldn’t the trust have noted the lack of detail, that so many respondents observed, at the outset and itself asked the BBC for more detail before putting it out to consultation? Coyle told paidContent:UK: “It’s not for us to tell the executive what to write down when they send a proposal to us - it’s definitely in their court as regards what they bring to us - it’s bound to be an iterative process so there was always bound to be a bit of toing and froing on this).”

No specific timetable update: “We’ve not set a deadline on this - we want to get to the right answer - but the executive has every incentive to respond to our questions as quickly as possible. This is inevitably going to lengthen the timetable but the key thing for us is to make the right decision in the end.”