BBC Trying Again On Local News Video Syndication, Canvas Consultation Opens This Week
The BBC still wants to give its regional news footage to local newspaper websites, despite its BBC Local proposal being rejected, and could also start linking from its own videos to those produced by rival news sites.
SEE ALSO: BBC Trust Rejects £68 Million Online Local Video Proposal
BBC management’s response to the BBC Trust’s rejection of the £68 million plan, published this morning, shows the broadcaster’s “emerging thinking” as it tries to satisfy the trust’s demand that it concentrate on existing services rather than add more local online video. As well as more regional politics, sport and radio and TV opt-outs, bosses reiterate their desire for online partnerships…
—Having last month offered to provide raw regional news footage to struggling ITV franchises, the BBC now adds “the proposals could also have potential to benefit organisations and institutions beyond PSBs, such as other providers of regional and local news” - ie. newspapers. “There could also be opportunities for co-location among smaller newsgathering bureaux.” The intention to syndicate is unchanged from the original proposal, though would not involve new online video production.
—The BBC says this would “reduce the barriers to entry for local newspapers’ online operations” and would “drive not only the availability, consumption, reach and approval of BBC content but also benefit to the providers who choose to display BBC content on their own sites”.
—Auntie is arguing with Ofcom’s earlier assertion that its content “cannot be used on webpages that also carry advertising” but says it will ask destination sites to remove ads where its content is the sole feature of a page. So there’s no direct revenue boost to a newspaper adding BBC content, but it may increase traffic through the front door.
—There’s yet another pledge to resume using Newstracker, the Moreover-powered feature that adds to BBC News stories links to related off-site coverage. Introduced in 2003 following the Graf Report’s similar concerns about outbound linking, Newstracker had fallen off the radar, but is an obviously easy way to appease those concerns once again - BBC multimedia journalism head Pete Clifton told us in June 2008 the effort would be renewed. But this would go beyond text links: “Budgets allowing, the BBC will consider introducing in-video links from the BBC’s existing regional video online to other local video providers where other provision exists.”
Opposition to the BBC’s earlier plan to more online local news video was vociferous from sensitive local newspaper publishers, so the Beeb also notes “The development of a similar proposal for the BBC’s existing regional video also poses several challenges”. Newspaper proprietors like Trinity Mirror (LSE: TNI) will say they have already invested heavily in their own video gathering capability - one danger is the BBC helping supplant this may give the publishers leeway to make further cuts from their own staffs.
Separately, the BBC Trust is due to publish the BBC’s proposal for its Project Canvas open IPTV platform later this week and put it out to a stakeholder consultation.
Posted In: Media & Publishing, Newspapers, Companies, BBC, YouView
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