—Channel 4-YouTube: Channel 4 has struck a revenue-sharing deal with YouTube to sell advertising around its own content shown on the video-sharing site. The financial terms of the deal—which represents a first for YouTube with a UK terrestrial broadcaster—were not disclosed. The advertising will take the form of pre-roll ads shown around Channel 4 shows on YouTube, with the first debuting at the end of March. Channel 4 will handle its own inventory through its future and digital media unit and sell ads as part of its catch-up TV service 4OD. From Mediaweek.

—Sky 2: BSkyB (NYSE: BSY) is moving into online commissioning with the launch of its first online-only documentary series, Abduct Me. The show, made by independent production company Big Kid, is anchored around the Sky 2 TV channel brand and aims to appeal to its audience of sci-fi fans. Viewers are encourage to offer their own photos and videos of alien “abductions” and sightings and there are no plans to reverse-publish the series on Sky TV. Via NMA.

—Virgin Media: Virgin Media (NSDQ: VMED) is adding 275 hours of programming from Fireworks International to add to its VOD service. Sci-fi series Andromeda and Mutant X are among the shows to be added to Virgin On Demand’s sci-fi section, which launched last month. Worldscreen.com.