Broadband Content Bits: BBC Radio Stats, Sofia’s Diary, Ukraine Investment, Virgin Debt
—BBC Radio stats: Auntie has released some detailed stats on its latest online radio listening. They show monthly online listening of live radio rose to 22.9 million hours in April from 17.5 million a year ago. But average weekly unique users has barely changed at 3.2 million, so it seems the same number of people are listening to more radio.
—Sofia’s Diary: Bebo has commissioned a third series of SPTI’s interactive video drama, made by Campbell Ryan Productions, airing over six weeks from Friday, May 29. The main protagonist is not averse to selling out - as this series is sponsored by Transport For London, one plotline will see Sofia write a “serious in-depth feature” on road safety, she’ll also be affected by a road accident. Bebo Europe VP Kate Burns calls this brand integration “natural and seamless”.
—Ukraine investment: Holland is giving €500,000 to MediaNext, a project aiming to develop new media in Ukraine through to 2011. The project aims to help train Ukrainian media professionals use online media and will be delivered by European Journalism Center and Internews-Ukraine in the form of training courses for journalists, bloggers and others. The Netherlands already had a programme of cooperation with the country called Matra.
—Virgin debt: Virgin Media (NSDQ: VMED) is issuing notes worth $650 million to pay off parts of its debt. Release.
Posted In: Media & Publishing, Radio, Companies, BBC, Virgin, Virgin Media, Bebo