Broadband Content Bits: BBC.co.uk’s Big Target, PSP History Channel, VOD Survey
—BBC.co.uk: BBC online chief Erik Huggers wants BBC.co.uk to become Auntie’s second-biggest channel after BBC One by 2012. Currently, site traffic is “a drop in the ocean” compared to the TV and radio audience at 18.1 million users a month (comScore, Sep 08), Huggers told the European Media Leaders Summit (via PG). So there’s “a lot of growth left”.
—History Channel on PSP: Strange, since it usually comes with Sky’s channel bundles right out of the gate - the Go!View TV VOD service that launched with Sky’s programming on Sony’s PSP earlier this year is now getting The History Channel, too. The channel is added to Go!View’s £5-a-month entertainment pack. Go!View asks users to download shows to PC before transferring to PSP - a shame, since the games console supports WiFi.
—VOD survey: Olswang’s latest consumer study (1,162 participants) shows 54 percent of catch-up VOD users visit such sites weekly and six percent do so daily. There’s a high engagement level for iPlayer - while only 17 percent of those who watch rival services do so for over an hour a week, that’s 24 percent for iPlayer users. In music, 14 percent download music illegally each week and 10 percent get their tunes illegally, though survey authors admit this is likely to understate the scale of piracy.
Posted In: Media & Publishing, TV, IPTV, VOD, Mobile, Companies, BBC
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