Broadband Content Bits: Bauer-Cocosa.com; BBC’s New Unit; Topgear.com Rehauled; VideoJug Signs Deals
— Bauer Media launching fashion e-commerce portal: Bauer Media, publishers of gossip/fashion magazine Grazia, is launching a high-end discount fashion e-commerce site called Cocosa.com. Brandrepublic.com reports that Bauer is hoping to build on the popularity of its magazines like Grazia with the site. Cocosa.com launches in late October and will send emails to members telling them of the latest sales from designer brands. Each sale will last 48 hours.
— BBC sets up new interactive unit: The BBC has set up a new department, Interactive Technical Advice and Contracts Unit (ITACU), to manage all of its interactive events, including its telephony services, The unit will work with the makers of all TV and radio shows which run competitions, votes, awards and donations to make sure that the broadcaster doesn’t make the same “editorial breaches” that saw it fined £400,000 in July for misleading viewers for faking the winners of contests, reports nma.co.uk.
— BBC Worldwide rehauls Topgear.com: BBC Worldwide has relaunched Topgear.com, which now includes more content for car buyers, as well as more videos and blogs. They’ve also roped in ‘Top Gear’ hosts Jeremy Clarkson, James May and Richard Hammond to blog regularly for the site. Brandrepublic.com reports that BBC Worldwide is hoping to increase ad revenues with its new content aimed at car buyers.
— VideoJug signs syndication deals: How-to video site VideoJug has signed syndication deals with Yahoo! (NSDQ: YHOO) WikiHow, Kontraband, WonderHowTo and Tiscali. Under the terms of the each agreement, VideoJug will provide the video content to each syndication partner in return for licence fees and/or a cut of ad revenues, reports Brandrepublic.com.
Posted In: Media & Publishing, Social Media, Video, Technologies / Formats, Broadband, Companies, BBC, BBC Worldwide