—ITV (LSE: ITV) betting: The broadcaster wants a piece of online bookies’ success - it’s running a version of WilliamHill.com through ITV.com in a win-win for each. ITV is promoting the site on its ads, but everything links back to WilliamHill.com. Via NMA.

—Sky on Nokia: After iPhone and Android, BSkyB (NYSE: BSY) is taking its interesting, £6-a-month Sky Mobile TV app - with live Sky Sports and Sky News - on to Nokia’s Ovi platform, with another app for on-demand video following later. Via NMA.

—Sky tracking: The satcaster is also deploying technology from Tealeaf on MySky - its web portal where customers can manage their account and schedule PVR recordings - to record its users’ navigation journey in order to improve the site and fix customers’ complaints. Release.