Italy-based mobile content firm Buongiorno is buying out HotSMS, a Dutch-based mobile ad firm, for about $5.6 million plus a small earnout, reports RCR. HotSMS works with traditional advertising agencies and claims to have deployed more than 1,000 mobile campaigns for clients including Coca-Cola, Heineken, McDonald’s and Universal Music.
Buongiorno has been making small acquisitions in Europe and Asia, and has already announced three this year. Details of this deal in the PDF release.
Related:
—Buongiorno Acquires UK Mobile Video Production Company Inventa For $2 Million
—Buongiorno Results: $249 Million Revenue In 2006
—Buongiorno Buys Chinese Mobile Content Services Firm eDongAsia For $2.7 Million
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