Channel 4’s 4iP grassroots digital media investment fund has added another outside agency to its roster of partners. It’s cosying with London Technology Fund, the European Union- and London Development Agency-backed fund for co-investments in England’s capital city.

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LTF will help introduce 4iP to companies it thinks are ripe for investment, 4iP will support LTF’s upcoming 2009 competition. 4iP already has formal partnerships and informal discussions with regional media development agencies, for a total £50 million fund.