After selling one of its best-known apps and making three staff redundant recently, Ryan Carson’s Bath-based web studio Carsonified is now flogging another service, Amigo, and has picked eBay (NSDQ: EBAY) as the sales channel. Amigo lets advertisers place ads in mailing-list newsletters, and lets publishers of those newsletters profit from the deal. But Carson says it’s “failed pretty badly”: “We were naive and we thought we could run it in our free time. You can build a web app in your free time, but you sure as hell can’t market it, grow it, maintain it and promote it.”

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So Carson is selling Amigo on eBay, the same shop window chosen in recent years by other small web services like CrispAds, GoldenFeed, Kiko and Zookoda (remember them?). Undeterred, he’s launching a new app, Truvay, with an as-yet-undisclosed remit.