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Carsonified Selling Amigo Newsletter Ads Service on eBay

After selling one of its best-known apps and making three staff redundant recently, Ryan Carson’s Bath-based web studio Carsonified is now flogging another service, Amigo, and has picked eBay (NSDQ: EBAY) as the sales channel. Amigo lets advertisers place ads in mailing-list newsletters, and lets publishers of those newsletters profit from the deal. But Carson says it’s “failed pretty badly”: “We were naive and we thought we could run it in our free time. You can build a web app in your free time, but you sure as hell can’t market it, grow it, maintain it and promote it.”

So Carson is selling Amigo on eBay, the same shop window chosen in recent years by other small web services like CrispAds, GoldenFeed, Kiko and Zookoda (remember them?). Undeterred, he’s launching a new app, Truvay, with an as-yet-undisclosed remit.

If this all sounds a little 2001, then another mini web phenomenon is also selling on eBay today - Sock And Awe, a viral game site developed by MillionDollarHomepage main man Alex Tew, is on the block there. It’s inspired by this week’s incident in Iraq, when George Bush got a show thrown in his face.

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Dec 18, 2008 8:32 AM ET
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Posted In: Money, M&A & Venture Capital, Mergers & Acquisitions, amigo, carsonified

  • I see Carsonified actions here are highly unappropriate.The web apps hasn't reached it's potential and this only represents short term gains compared to long term revenue.He must have been such a pro to do web apps for fun.Ebay can get the best value for his web apps so the choice is his.

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