Where Bebo’s KateModern relied on scripted product placements and its Secret World Of Sam King promoted Universal Music Group by writing the label in to the plot, Green Eyed World - produced by Austria’s FFP - one-ups the model with all the fake sincerity that “interactive” social engagement marketing nowadays affords. This from the release: “By joining her journey online, the audience can influence her choices through commenting and voting directly.” Bleurch!

Coke’s European digital marketer Stafford Green: “With this show, Sprite shifts from creating the perfect branded content to content that perfects the brand.” Eh??

But Coke assures paidContent:UK Vogel is a genuine aspiring artist - found for the project by iTunes consultant Denzyl Feigelson. We forgot to ask whether the drama in video is genuine or scripted - but we have a good idea which.

The drinks maker is buying pan-European ads across YouTube’s homepage, is planning mobile, P2P and TV ads, plus related live music events in London and New York. A pilot episode “zero” is online now, with three more per “seasons” due to complete by December.