Apple iPhone’s German Deal Is With T-Mobile
Today, the Apple (NSDQ: AAPL) train made a stop in Berlin, where CEO Steve Jobs and T-Mobile executives officially announced what everyone had already expected: T-Mobile will be the exclusive distributor for the iPhone in Germany. As with the UK, the phone will come out on November 9; it will be priced at 399 euros including taxes. In today’s exchange rates, this works out to $557, even more expensive than the UK price of 269 pounds ($536). There had been reports T-Mobile, a unit of Deutsche Telekom (NYSE: DT), would distribute the iPhone in four other markets in its 11-country footprint: Austria, Hungary, the Netherlands, and Hungary. This was not confirmed or denied today.
Steve Jobs reiterated Apple wants to sell 10 million iPhones by the end of 2008. But there is some skepticism about how Apple will fare in Europe, where a number of other strong handset brands are launching their newest devices. Wing-Yen Choi, an Amsterdam-based analyst at Theodoor Gilissen, speaking to Bloomberg: “IPhone is coming up against some strong European brands. Whether iPhone will succeed or not will depend a lot on how it’s doing in Europe. I don’t see Europeans sleeping in the streets to queue up for the phone.’‘ If the speculators get their hat trick right, Thursday will have an announcement from Orange and Apple covering distribution in France.
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