—Mail Online MD James Bromley: “These are still really really embryonic devices that are great and fantastic, and I want to be at the top of the queue to buy one and play with it. But we’re talking about a very, very narrow subsection of society that will have these in 2010. This is the time that we learn about these devices - ‘11, ‘12, ‘13 is when these might become slightly more mainstream.”

—Conde Nast Digital UK manager Emanuela Pignataro: “E-readers will be the novelty of 2010. I don’t think it is a short-term adoption - it will take years.”

—Thomson Reuters (NYSE: TRI) consumer GM Tim Faircliff: “I don’t think we’re quite there yet.”

—Incisive Media digital manager John Barnes: “The issue with tablets is, they’re not really servicing the needs of colour, with graphics and diagrams - it’s a bit like version one of the iPod.”