—ITN CEO John Hardie: Wants to supply those new local multimedia news consortia: ”ITN has a key role to play in the new architecture ... to provide enriched broadcast and multiplatform content and to ensure a true competitive alternative to the BBC. Those who are shielded from commercial realities should not be allowed to delay this funding intervention and risk damage to these crucial services.”

—Pact CEO John McVay: “Delighted” with the proposal to extent the existing framework for independent TV producers’ intellectual property rights over to online media and software - one of Pact’s own requests. The TV producers’ body struck a landmark 2006 BBC rights deal that paved the way for iPlayer.

—GMG CEO Carolyn McCall: “Encouraged” the report acknowledges news aggregators “do not fund the creation of professional content” (though it also says this is merely a “fact of the digital age”). And pleased with the report’s reminder the BBC Trust must guard against BBC expansionism (though there’s nothing new there). “Concerned” that a married BBCWW/C4 “will seek to expand aggressively online at the expense of existing commercial players”. The OFT’s rejection of a requested relaxation in media consolidation rules may be the biggest blow for struggling newspapers.

—We7 CEO Steve Purdham: “Sadly falls short of giving the real focus for significantly enhancing Britain’s competitiveness in the future ... missed the opportunity to provide the true pathway to protecting our creative industries from illicit filesharing. Music and other high-value content need a strong deterrent and framework to protect the value and investment from piracy ... and high-profile education to guide people to legal services.”

—NUJ general secretary Jeremy Dear: Ever the champion of an independent BBC, slammed licence fee “top slicing” as it would “put quality broadcasting at risk” and begin the “politicisation of the BBC”. However Dear welcomes the OFT’s decision not to change the local media ownership rules and is pleased that “pressures from media owners for them to be weakened have been resisted”.

—NESTA CEO Jonathan Kestenbaum: A hearty welcome from Kestenbaum, who praises the report’s focus on “unlocking economic potential and radically reshaping how we deliver public services”. As part of its reaction to the report, NESTA will be working on a “rights framework” for exploiting new media content and will play a role in delivering the digital test bed project announced in the report, which it suggested.

—Five CEO Dawn Airey: “Digital Britain is a disappointment. After six months, there is still no deal for Channel 4.  We fail to see why our proposal which offered financial security and enhanced PSB was rejected out of hand. Instead, a political fudge is being proposed.”