Disney Preps Club Penguin, Pirates And Portal Relaunch For UK
Disney (NYSE: DIS) is rebooting its UK online ambitions, preparing to open local versions of it Club Penguin social space, a Pirates Of The Carribbean online game and to overhaul Disney.co.uk in the next few months. The outfit overhauled its US Disney.com back in February and plans to offer more off-site video downloading options. Disney internet group president Steve Wadworth (via The Times) said the networks young folks have on dedicated social spaces like Facebook and YouTube “are relatively small - people don’t tend to have more than 20, 30 or 100 friends”.
SEE ALSO: Disney.com Revamp Goes Live; Radically Different
Said the paper: “Providing a context brings far more people together. As everyone is clearer on what they are buying it also makes it easier for Disney to sell the idea to advertisers and to charge parents for subscriptions.” But it’s just this kind of packaging of US imports with ads on that is concerning policymakers - the UK’s Culture, Media & Sport select committee last week said a portion of the BBC’s license fee may have to go to commercial public service broadcasters as an incentive to continue making British kids’ content.
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