UK News publisher DMGT more than doubled its digital revenue in 2006/07, on the back of web advertising gains. The publisher behind the Daily Mail and London’s Evening Standard newspapers posted a 57 percent online hike across the group, according to figures running to April 1 and released today. Advertising revenue from DMGT’s Associated Northcliffe Digital (AND) subsidiary is up 48 percent (or 141 percent if you factor in acquisitions). The increases will have come in part from the glut of recruitment, dating and other classifieds sites AND bought in the last year.
Most surprising, however, is an up-turn in print ad performance—despite suffering a woeful couple of years, national display ad revenue increased four percent in the last five months, although regional classified ads are down three percent on last year. GCap yesterday reported the ad market in radio, too, had begun to turn a corner.
- Wed ads surge: Online remains the fastest grower, however. According to an Internet Advertising Bureau study out today, UK internet ad spend overtook that in newspapers for the first time last year, growing 41.2 percent to break the £2 billion ($3.9 billion) barrier, while newspaper ads grew just 0.2 percent to £1.9 billion ($3.7 billion). Google made up 43 percent of that, according to The Guardian.