As if there wasn’t enough digital and e-book hysteria from the international Kindle launch ... Electronic Arts is dipping its toe into digital books, albeit for the younger generation, with the launch of FLIPS, a new line of books that kids can “read” using the handheld Nintendo DS. The company is partnering with Penguin Publishing and Edgmont in the U.K. for the release; no details on whether or when FLIPS will hit U.S. stores.

The FLIPS combine straight storytelling with quizzes, links and other interactive features; kids navigate through the books using the DS’ touchscreen and stylus. Each FLIPS pack will feature six to eight books, including tomes like Eoin Colfer’s Artemis Fowl series, and cost £24.99; the launch comes just in time for the holiday season.