Earnings: Publicis Declares Razorfish Interest As Profits Slide
Publicis Groupe made €2.2 million (£1.9 million) in the first half of 2009, only a mild 0.8 percent drop on 2008—but the Paris-based agency owner posted net income of just €167 million (£144.3 million), a 13 percent drop year on year.
SEE ALSO: Publicis CEO Levy: The Recovery Starts Next Month
CEO Maurice Levy is taking a glass-half-full approach to explaining the dip—the profit drop was “still quite good”—and points to improved performances in emerging markets and in its digital operations. Plus, he confirmed in the analysts call that Publicis would be interested in bolstering its digital assets through buying Microsoft-owned agency Razorfish if it was up for sale. Release (pdf).
—Razorfish: The race to buy Razorfish has been described as a tug of war between two main players—WPP and Publicis. According to Dow Jones, Levy is cautiously putting his company in the frame, saying: “If Razorfish were for sale, we would look at it…it is one of those companies that would be nice to have,”. He adds, however, that he doesn’t know that it’s for sale and though the company has the cashflow to buy it, “it’s not a must-have and we won’t do something stupid.” Your move, WPP.
—Slow recovery: Levy thinks the global ad market will reach its bottom this month, but the company says in its release it won’t fully recover from the slump and post positive growth figures until the middle ot 2010. Publicis’ savings and cutbacks will only start to affect its bottom line from next year.
—Emerging markets grow: The only region to make a postive contribution to Publicis revenue was Latin America which saw a 1.2 percent to €109 million (£94.1 million). Europe was down a massive 11.6 percent to €738 million (£637.7 million).
—Q2 earnings In the second quarter Publicis made revenues of €1.14 million, a 2.2 percent year on year drop, while organic growth shrank by an alarming 8.6 percent.
Posted In: Advertising, Marketing, Money, Earnings, Companies, Microsoft, Publicis, Countries, Europe, France

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