eFresh, a Holland-based sales portal linking buyers and sellers of “fresh produce” (vegetables, eggs, meat, etc) has raised €4.25 million from Rabobank, an agri-centric coop bank, after earlier scoring private investment funds (via TechCrunch). Like an eBay (NSDQ: EBAY) for food, eFresh lets producers sell goods, but, unlike the auction site, there’s no commission; a “market maker” service costs €69 a month and gives sellers a human helping hand targeting buyers around the world.

It’s questionable whether, in these days of highly-stocked convenience supermarkets, individual consumers would use eFresh over, say, their local Tesco. But then, eFresh is of more use to produce buyers (say, restaurants or grocers), operating as a B2B marketplace, also offering daily international news on production yield and other issues affecting dairy, coffee and the other categories. Is tulip mania here again?