The European Commission has told Britain to change its laws, after concluding it incorrectly applied European rules in allowing the go-ahead of controversial behavioural ad targeter Phorm, which will monitor an ISP customer’s every web click to better target ads on partner websites.

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The EC’s complaint (see statement) seems to disagree with the Home Office’s interpretation of what constitutes “intentional” interception of communications traffic - something allowed under UK law. The commission lodged an “infringement proceeding” on Tuesday, giving the UK two months to respond - if not satisfied, it could publish an “opinion” on the matter (more serious, but so far quite toothless) and finally could file suit in the European Court of Justice.

EC telecoms and media commissioner Viviane Reding said the UK had not properly implemented Europe’s 2002 ePrivacy Directive: “We have been
following the Phorm case for some time and have concluded that there are problems in the way the UK has implemented parts of EU rules on the confidentiality of
communications.

“I call on the UK authorities to change their national laws and ensure that national authorities are duly empowered and have proper sanctions at their disposal to enforce EU legislation on the confidentiality of communications. This should allow the UK to respond more vigorously to new challenges to ePrivacy and personal data protection such as those that have arisen in the Phorm case. It should also help reassure UK consumers about their privacy and data protection while
surfing the internet.”