Witness ReadWriteWeb’s belief that “the company is considering going the “freemium” route for the U.S. market” (for the unintitiated, Spotify’s combo of free with ad support or £9.99 a month for ad-free and mobility - hallmarks of the “freemium” model - is the case in all its territories).

For its part, though, Spotify is planning to slightly adjust tack for its U.S. launch. Community manager Andres Sehr tells WSJ it’s “looking at a slightly different model in the U.S.”. What exactly does that cryptic suggestion mean? Sehr, when we followed up with him, told us: “Not much more to add to that piece. We are looking into launching a slightly different offering in the US but it’s too early to say exactly what that may entail.”

Will Spotify strike different terms with the labels in America? Will it make a bigger play for bundling with ISPs (something it may do in European mobile with 3 by virtue of its Li Ka-Ching investment)? Time will tell.

For now, for those who think this Scandinavian startup can’t compete with the likes of Pandora or Rhapsody, know this - Pandora does not offer on-demand play, and Rhapsody’s free service offers just 25 songs a month, compared with Spotify’s bottomless vault. It’s subscription on which Spotify will compete with Rhapsody.