Revenue fell by 13 percent to £153.1 million and overall ad revenue fell 17 percent to £46.9 million, at constant currencies—but the company points out that ads make up less than a third of total earnings. Given the year the industry’s been through, declines like this are considered good...

—Online diversification: Unique users up to 27 million a month from 18 million. The company’s web strategy is all about increasing “dwell-time” and engagement online which it’s doing through newsletters, iPhone apps and Twitter. As well as new desktop sites like photoradar.com, the company invested in “on-console” publishing with the launch of Qore on the PS3 in partnership with Sony. However, the company only managed to spend two thirds of the online investment it planned in 2009.

—Print mags resilient?: Future’s profits are down, but it beams that both subscription revenue and publishing revenue are up seven percent—suggesting a confidence that the company can beat the industry’s widespread problems coping with readers’ shift to other media. The company stepped up investment in print, launching several titles including The Knitter and Triathlon Plus.

—UK: Future’s UK performance was “robust”, with EBITDA up five percent and revenue down 8 percent to £106.5m. The division accounts for 69 percent of group revenues and Future calls these single digit declines “against all the odds”, given the genuine crisis across printed media this year. UK advertising revenue was down 11 percent.

—US But US revenue was down 22 percent to £47.7 million and Future’s Stateside profit in 2008 is now an EBITDA loss of £5.1 million, due to “newsstand disruption” caused by a dispute among US print distributors—newsstand sales were down 32 percent year on year as a result.

—Debt lifted: Pleasingly for CEO Spring, Future’s net debt has shrunk more than 50 percent in the last year to £15.6 million. The outlook for 2010? With trading not improving since 30 September, it’s still cautious.

Release | Financials (pdf) | Webcast (11am GMT)