German electronics retailer Media Saturn is moving in to digital downloads by buying a controlling stake in online media wholesale distributor 24-7 Entertainment.

Media Saturn operates its Media Markt and Saturn bricks-and-mortar electronics stores; operating behind the scenes. With licenses from over 12,000 record labels, 24-7 distributes music, ringtones and video to download services including Omnifone’s MusicStation, all-you-can-eat Danish ISP TDC and mobile carrier 3 in Austria. 24-7 had already powered its new owner’s MediaMarkt.de and Saturn.de download stores.

Can a real-world retailer expand in to online e-commerce? Media Saturn may just have secured a very smart piece of the underlying infrastructure in the growing downloads market, by taking control of its own distributor - we saw earlier this year how the collapse of Woolworth’s Entertainment UK distributor scuppered Woolies’ and Zavvi’s media downloads plans; Pinnacle Entertainment’s collapse also saw several online music stores come offline.

Media Saturn CEO Roland Weise, in the release, spoke of “further development and implementation of the Media-Saturn Group’s e-commerce strategy in this area”. 24-7 has offices in Berlin, London, Cophenhagen and Barcelona; UK/Ireland sales and marketing is run by former Musicbrigade GM and OD2 partnerships head David Shepherd.

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