Google’s UK Revenue Up 57 Percent, Slowed Over Christmas
From the 10k Google filed with America’s SEC at the weekend (see full post at paidContent.org) (via Virtual Economics)...
- Google (NSDQ: GOOG) made $2.53 billion (£1.28 billion) revenue from the UK in 2007 (2006: $1.6 billion or £814 million; 2005: $878 million or £446 million) - a growth of nearly 58 percent. This is slower than the 82 percent growth seen in the previous year.
- In total, Google revenue was $16.59 billion (2006: $10.6 billion; 2005: $6.14 billion) - growth of 56 percent.
- UK revenue comprised 15 percent of the 2007 total (2006: 15 percent; 2005: 14 percent). Strength of the pound and other currencies against the dollar prompted a hike in international revenue to $3.321 billion.
- But, on a quarterly basis, UK revenue as a proportion of the total slipped from 16 percent in Q3 to 14 percent in Q4 - “primarily a result of seasonal slowdown in certain advertising verticals, such as finance and travel”.
(Logo: Danny Sullivan, some rights reserved)
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Comments (2)
Feb 19, 2008 8:35 AM
Not sure how you’re calculating the $/£ exchange for 2006, but getting from $1.6 bn to £814m requires a 2006 rate of about $0.51. I believe the rate over the whole of 2006 averaged $0.54, which might not sound like a big deal but takes Google’s UK revenues in 2006 to £872m and means that the (sterling) rise from 06-07 would be only about 45%.
Feb 19, 2008 9:45 AM
Rather than me convert for the course of the year like the tax man does, all Google’s revenues are recorded in $USD and would have got to that point after doing necessary conversions from £GBP. I think we’re using different metrics - I’m emphasising the dollar number and providing a conversion only for the present day (and therefore any currency fluctuations are factored in). BTW, I meant to throw you a link.