Havas Pushes Up Digital Ads Share As Downturn Eases
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In the advertising groups’ ongoing journey to tip their revenue mix toward digital, French agency Havas says it will hit the one-fifth mark this year.
“Digital increased its share of revenue from nine in 2006 to over 16 percent in 2009 and will have more than doubled in 2010 to almost 20 percent of group revenue,” according to its earnings. Havas, a controlling stake of which is owned by Vincent Bolloré - says it’s achieved the mark “with no significant acquisition over the period”.
Some of the Big Four can’t say that…
—A quarter of WPP’s income is from digital and direct marketing, but it’s been buying online ad shops right, left and centre; particularly in emerging nations.
—Publicis expects to pass 25 percent this year but itself has acquired digital agencies.
—Omnicom doesn’t state its digital composition, though did on Wednesday report 15.3 percent worse Q4 net income than last year.
—Interpublic doesn’t break out digital either.
Overall, Havas reported 8.1 percent worse 2009 revenue (€1.44 billion) than the year before. But, in common with many other companies, October-to-December was less worse - down 4.4 percent against the prior year - and North America was much improved in that period compared with Europe and the rest of the world.
Havas’ digital businesses won clients including IBM, EDF, Heineken, Lacoste and Sprint.
@robertandrews
Feb 10, 2010 10:08 AM ET
Posted In: Advertising, Money, Earnings
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