By Oliver Luft: That doyenne of the celebrity magazine world, Hello, is offering readers’ of its website the chance to be an “official hellomagazine.com online blogger”.

“If you have a passion for the celebrity scene, a real flair for expressing yourself in words, and the ability to do so in line with Hello’s renowned approach we’d like to hear from you,” ran an ad on the site. Despite only introducing its existing Stilettos at Dawn blog to its website in April, the magazine is to follow its Spanish sister title Hola in introducing readers blogs.

“Our sister site hola.com has a few reader blogs and some have had positive feedback from users. So, hellomagazine.com decided to dip its toes in and see what type of bloggers we could find,” Hello’s online marketing manager David Witcomb, told the Online Journalism blog.

He added the readers’ blogs, which are likely have a separate community are, would be introduced as a way of getting readers more involved in the site.