Incisive-Backed Job Searcher Workhound Crawling Twitter For Classifieds
Managing to combine two zeitgeists in to one (Twitter and joblessness), Incisive Media-backed job search engine operator Work Digital has launched (get this) TwitterJobSearch. Rather predictably, the site lets users search Twitter for job listings. Is anyone really posting job classifieds to Twitter? Sort of; just as the status update service was morphed in to a conversation medium and, for many, an RSS reader replacement, so some recruitment sites pipe their classifieds feeds in to the tweetosphere.
SEE ALSO: Workhound Raises £100K For Ad-Funded Job Listing Aggregation
Work Digital’s Workhound has redeployed its algorithms, which normally index jobs from over 1,300 other web sources, on to those feeds, as well as destination URLs. It really amounts to little more than parsing a new input source - but, for the increasingly obsessed Twitterati, the Twitter association may give them one more way to mediate parts of their entire goddamn lives through the short messaging service.
It sounds more like a conventional classifieds model than the “conversational search” for which Twitter is now drawing hype (many job openings are more likely to come via “heard from a friend”-style tweets), but Workhound tells us a degree of conversational indexing is possible. There will also be a “certain amount of integration in the future” with the main Workhound site - far more useful. So why the spin-off? Well, when you’re launching a service at SXSW, targeting the geek community and courting the tech press, a Twitter association seems to help.
Work Digital raised £100,000 from angel investors in January 2008 and took €600,000 and office space from VNUnet and ClickZ publisher Incisive in September 2008. The company was founded in 2007 by Howard Lee, formerly head of News International’s Times Education Supplement operator TSL Education.
Posted In: Advertising, Twitter, incisive media, work digital
Barnes & Noble (Paid)
Social Standing
Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?
Show Me: