Industry Moves: BBC.com Hires Director To Attract Asian Advertisers
BBC Worldwide is hiring former Forbes sales director Inez Albert to be is digital sales director for Asia. Albert left Forbes in May after three years in the Asia-Pacific region, following stints as Asian Wall Street Journal marketing director and Barron’s sales director. At BBC Worldwide, she will be tasked with selling advertising on BBC.com to Asian buyers.
SEE ALSO: Earnings: BBC.com Ads Help BBCWW Soar; Big YouTube And iTunes Income
The controversial advertising appeared on the BBC site outside the UK in November and pulled in £1.5 million by end of March. MSN global sales director Tom Bowman joined BBC Worldwide as BBC.com international sales VP last year. Via Marketing Interactive.
Posted In: Industry Moves, Companies, BBC, BBC Worldwide, inez albert
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