BBC Worldwide has now confirmed Microsoft (NSDQ: MSFT) UK’s online services group VP Chris Dobson is joining it, as we reported last month.

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His job title’s a big one - EVP and general manager of global ad sales. Dobson will oversee advertising across TV channels and online including BBC World News, and will sit above both Jonathan Howlett and Mark Gall, who were brought to head digital ads for international and US respectively in November, when BBC.com launched with its controversial advertising. Dobson, who will report to Darren Childs, has a remit to grow advertising income from the BBC’s commercial arm, which reinvests in BBC content. BBC.com made £1.5 million from ads between November and March, and BBCWW plans to grow that significantly.