Stand-in ITV.com chief Dominic Cameron has landed the job on permanent basis and will leave his job as director of innovation at Lastminute.com, the site he co-founded. Cameron, a former BBC executive and Newsnight producer, was brought in to replace Annelies van den Belt in April on an interim basis, but will now oversee the website on a full-time basis and is charged with continuing its “turnaround” strategy, which involves commissioning online-only video and interactive drama. Cameron retains a non-executive role at Lastminute.com, advising it on technical innovation and mobile.

ITV (LSE: ITV) is pleased with its growing online audience: it has doubled traffic since re-launching in August 2007 and reached a record 8.3 million unique users for October this year.  Nevertheless, after ITV last week merged its online and TV reporting lines in a shake-up that saw consumer COO Jeff Henry go, the broadcaster has taken this opportunity to shuffle its digital executives around slightly - other moves include:

—Kate Bradshaw, ITV.com’s head of online commissioning gets the number two slot under Cameron as deputy MD and head of online commissioning. Bradshaw, previously at BBC Mobile and BBC Interactive, will be responsible for commissioning and strategy.

—Brian Thornton has been bumped up from acting controller of ITV Local to the project’s official controller. He was previously ITV Local’s technical development and operations director and has been heavily involved since its launch in 2005. Release.

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