—MTV Networks (NYSE: VIA) International: The music broadcaster is expanding the role of its UK, Ireland and Australia and New Zealand SVP Philip Bourchier O’Ferrall  to also be its digital media SVP.

That follows the exit of digital EVP Gideon Bierer to be new media VP at International Game Technology. This gives O’Ferrall control of digital specifically, as well as leadership of regional country ops overall. He will have two masters - MTVNI president Robert Bakish in NY and MTVN UK TV EVP Heather Jones in London.

—Epiphany: The search marketing agency is following the arrival of MD Rob Shaw by luring its second Latitude exec - Andy Heaps is joining as search director.

—Specific Media: The ad company is adding Göran Eklöf as Sweden country manager as it enters the country following openings in Norway and Denmark last year.