Industry Moves
Industry Moves: Scardino Leaves TheKnot; Joins 19 Entertainment As President, Commercial
Janet Scardino, the former Reuters Media EVP who joined TheKnot in October last year as CMO, has left after 11 months, and joined Simon Fuller’s company 19 Entertainment as president of commercial, responsible for all of their global commercial enterprises. Scardino will be tasked with “building relationships with major global brands across a variety of platforms including TV, digital, mobile and live events,” the company said. Based in New York, she will also be splitting time between 19’s London and Los Angeles offices as well.
Scardino is the former global head of marketing and managing director for Reuters Media division, and prior to this she was SVP of international marketing at AOL. Simon Fuller’s roster of talent includes David Beckham, Victoria Beckham, The Spice Girls, Claudia Schiffer, Carrie Underwood, the England Football Team, and others. She was brought into TheKnot to broaden its focus beyond being a portal for marriage-related online content, and as part of that it bought TheBump earlier this year. Some more details in the release.
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