Another music label staffing up digitally at the top, this time with a mobile track record. SonyBMG UK is hiring mobile media software maker Picsel‘s global content MD Graeme Ferguson to a new position of digital and strategic partnerships SVP, starting September (via MusicWeek). Prior to Picsel of Glasgow, Ferguson spent five years as director of content at Vodafone (NYSE: VOD), helping launch its Live! mobile portal; he started Worldzap and held EMEA posts for NBC, CNBC and Dow Jones (NYSE: NWS). At a global level, SonyBMG already has Thomas Hesse as digital president and, in EMEA, has Ian Henderson as digital business development VP.

Save the date for our EconMusic event on September 23 at London’s Natural History Museum

• Industry Moves: Second Life Co-Founder Ondrejka Becomes EMI Music Digital SVP
• Industry Moves: EMI Appoints Google VP As New Digital President
• Interview: Graeme Ferguson, MD, Global Content, Picsel: Paying For Exclusivity ‘Load Of Bollocks’