INQ Mobile Launches Two New Phones With Twitter, Media Syncing
The first phone that Hutchison Whampoa-owned INQ Mobile built was known for its tight integration with Facebook, and drove 65 percent of users to use the social network regularly—a figure more in line with the iPhone, but much higher than phones in that price range.
Nine months after launching the phone, the company is unveiling two new handsets that will work with Twitter and will sync with songs stored in iTunes or Windows Media Player. The INQ Chat, which has a Qwerty keyboard, and the smaller INQ Mini, will launch in Q4.
While some players are increasingly moving away from applications and argue that eventually everything will be accessed through a phone’s browser, INQ Mobile is dead-set against the idea. It builds the applications and even the hardware to make for the best experience. INQ’s Co-Founder Jeff Taylor said they worked with Facebook for 12 months to get it right, and the same with Twitter to the point where if Twitter goes down, the user will see the fail whale image on the phone. “We think both are really important, but what’s interesting is we see apps taking care of the heavy lifting.”
In addition to Twitter and new media-syncing capabilities, The phones also integrate with features that previous phones also had, including access to instant messaging clients, Skype and a browser.
Taylor declined to say which carriers will sell the handsets, but that they’ll likely be sold in their current markets, including The Republic of Ireland, UK, Sweden, Austria, Italy, Hong Kong and Australia. They are also looking to launch in the U.S. market for the first time and have opened an office in San Francisco to help with those efforts.
Taylor said part of the beauty of the phone is that they will be very inexpensive, even for the prepaid market. So far, smartphones have been successful at the high-end, but he said cheaper phones will be key as they go out to the mass market. “We are doing a great job at the high end, but the mass market customer is not ready to pay the fees.”
Posted In: Media & Publishing, Mobile, Social Media, Technologies / Formats, 3G, Companies, Facebook, Countries, Europe, UK, Sweden, Italy, Ireland, Asia

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