Italy’s diverse social network, mobile and community operator Dada has resumed its journey on the M&A trail, buying 51 percent of Milan Stock Exchange-listed casual web games publisher Fueps for €1.36 million.

Fueps has over 520,000 registered users and over 100 little web games on its site, and provides games to portals on a white-label basis. It claimed 2008 revenue of €635,000. Dada says the deal “presents interesting development opportunities and significant potential synergies ... in the community and entertainment services via web and mobile”.

Indeed, Dada already operates its social network and music site Dada.net, its Blogo vertical blog network, user blog host Splinder and US mobile media engagement provider Upocnetworks, which facilitates Rock The Vote’s mobile efforts.  Fueps is planning a mobile offering and further ad-supported options. Dada is buying out the 51 percent held by RCS Digital. Over the last couple of years, it’s bought stakes in Upoc, Blogo and Italy’s Music Box TV channel. Release.

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