ITV.com now gets 9.4 million monthly uniques, according to internal November stats (four million, according to comScore, Sep 08), after growing since a 2007 redesign. But the troubled broadcaster was in August forced to delay by two years a very optimistic target of making £150 million annually from online and consumer COO Jeff Henry paid the price, leaving in a restructure last month that united online with TV ops. The adoption of Google and Vibrant show ITV.com monetising ad spaces that perhaps seem obvious, but spaces that many high-trafficked publishers overlook. ITV online revenue head Gary Cole: “It enables us to deliver ads that are relevant to our users when they want to see them. Through in-text ads, we are able expand our ad real estate whilst ensuring a better user experience across our network.”