If you gave the B2B mag sector a health check today, it would have very weak pulse. In the last two days two of the sector’s big players have announced 90 job cuts, largely due to the on-going advertising downturn. Not to be out-done, regional and national newspapers have been chipping in with their own redundancies—bringing the not-too-optimistic total UK media redundancies in the last fortnight to at least 121.

—Haymarket (50): B2B mag publisher Haymarket is to cut 50 jobs due to a H208 downturn, despite a “fairly robust” first half to the year.  According to Media Week, itself a Haymarket title, company chairman and former deputy prime minister Lord Heseltine told staff in an internal email that rising paper, printing and postage costs left him with no option. The company has about 2,000 staff worldwide and 1,600 in the UK – so plenty more to cut should the Haymarket feel the need. Also, the company is moving its Marketing Direct and Promotions & Incentives magazines to online-only operations to save costs and the future of Luxury Travel is in doubt.

—Emap (40): Next in line for a round of job cuts is Emap’s B2B division Inform, the home of Retail Week, Drapers and others, which is to axe 40 staff. Emap CEO David Gilbertson told Press Gazette: “It’s a response to what we expect to be pretty tough advertising conditions next year…We hope we’ll be able to mitigate the impact.” Emap was bought by Guardian Media Group and PE firm Apax Partners for £1 billion last December. Disclosure: ContentNext is owned by Guardian News & Media.

—Media Wales (7): Strike action could hit Trinity Mirror’s Media Wales centre in Cardiff after the company told staff it was to cut seven editorial jobs, adding to the 17 that were axed earlier this year. The National Union of Journalists has threatened industrial action if there are any compulsory redundancies. Media Wales was the first of Trinity’s big regional centres be given an expensive overhaul a year ago, with staff from the Western Mail, South Wales Echo and Wales on Sunday Papers integrated together into a print-online simultaneous operation - at a cost of ten editorial jobs. Via PG.

—Evening Standard (3): DMGT’s London Evening Standard is continuing its own programme of cost-cutting with the departure of chief sports writer Ian Chadband and two sports subeditors, according to sportsjournalists.co.uk. That appears to be on top of the 11 reporters, production and IT staff informed they were being made redundant last Friday. Add to that the ten reported redundancies at the Daily Mirror last week and that gives you have at least 31 newspapers job cuts in two weeks.