Record labels are reportedly quite excited about the boom in mobile music services in the UK—Apple’s iPhone, Vodafone’s MusicStation and Nokia’s Music Store (also on Vodafone (NYSE: VOD) UK). IFPI director of technology Richard Gooch is quoted in the Guardian as saying: “Mobile is obviously extremely important because you have the market reach and secondly, the type of demographics that are very important to the music industry will almost certainly have music-enabled mobile phones.” About half of digital music was sold via mobile in 2006, although obviously there are regional differences in the mix. The UK seems to be going a bit more mobile, though, with Orange saying its music sales jumped 70 percent over the past six months and PriceWaterhouseCoopers expecting the UK mobile music market to almost double from $83 million this year to $156 million in 2011.