Lagardere Buys French Interactive Media Agency Nextedia For $68 Million
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A day after announcement of buying online ad firm ID Regie, the French media giant Lagardere has made another acquisition announcement: it has bought Nextedia, a French interactive media agency. Price: 50 million euros ($67.97 million) in cash, with earn-out payments in 2011 and 2013 up to a maximum of 50 million euros. Last year, Nextedia made a gross profit of 9.7 million Euros and EBITDA of 1.7 million Euros. More details in release.
Posted In: Advertising, Countries, Europe, France
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