Last.fm Distributing In-House Video Via CBS Audience Network
Finally, some more video announcements from Last.fm. The social music site has gone live with an addition to Last.fm/Presents - a collection of video interviews with artists including Moby, Santogold and Spoon. The interesting parts…
—Videos are made in-house by Last.fm, rather than by CBS (NYSE: CBS), the big TV company that now owns it, so it sees Last.fm moving in to original video production.
—They will be distributed to dozens of other sites via the CBS Audience Network, which include sites from AOL (NYSE: TWX) to Veoh. This means CBS gets to monetise more Last.fm content, selling ads against it through the network.
It’s a very Last.fm idea to syndicate the videos far and wide - it already claims as many users via third-party off-site widgets as it does users of its site proper. Last.fm/Presents had acted as an aggregator for gigs and such staged by the site for several months - the video interviews are the only addition. Last.fm’s aim to showcase all the world’s music videos last year was scaled back by merely pulling in YouTube videos, and the aim of scrobbling videos and TV, as well as music, is still not yet live. I can’t seem to embed the interview with Gruff Rhys...
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