LeGuide Price Comparison Site Buys DooYoo For UGC Reviews
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French price comparison site LeGuide.com is buying roduct reviews destination DooYoo. The Berlin-based site also has price comparison (and includes Google (NSDQ: GOOG) ads), but it’s the reviews content that will give LeGuide more clout.
It also means a stronger presence in the UK, Germany, Spain and Italy, where DooYoo operates separate sites. LeGuide wants to be amongst the top three product review/comparison sites in Europe within two years.
Jun 5, 2008 8:35 AM ET
Posted In: Money, M&A & Venture Capital, Mergers & Acquisitions, Countries, Europe, France, dooyoo, leguide
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