Mobile Content Bits: BBC TV Trial; Google Relaunch; iPhone Data Use; Vodafone Prices
UK mobile content headlines from our sister site mocoNews.net:
—BBC Deciding On Mobile TV Strategy: The BBC is currently mulling over the results of a 12-month long mobile TV trial to figure out its long term strategy for the medium. NMA reports that the trial—a live mobile stream of BBC One, BBC Three, and BBC News 24 currently running on the portals of Orange, 3 and Vodafone—ends in March, and the BBC has yet to tell operators if they plan to continue.
—Google Relaunches Mobile Search Service in the UK: Google UK has launched a new search service for mobile phones, which it says will make searching on handsets faster and more intuitive and include more relevant results.
—iPhone Users Eat ‘30 Times’ More Data Than Others In Germany: German iPhone users consume about 30 times more data than mere mortals, T-Mobile says (via Unstrung). “The average Internet usage for an iPhone customer is more than 100 MBytes. This is 30 times the use for our average contract-based consumer customers,” René Obermann, CEO of its parent Deutsche Telekom (NYSE: DT), said.
—Vodafone Cuts Mobile Data Prices: Vodafone (NYSE: VOD) has cut the price of its mobile broadband offering in the UK in an effort to attract new customers and boost revenues from mobile web services. The cost of a 3GB monthly mobile broadband plan—available only to new customers to the service—was slashed 50 percent to £15 a month, while data roaming charges was priced at £9.99 for a 24 hour period, about 20 pence per MB. Vodafone has pegged the £15 monthly plan as a promotion, but has set no end date for it.