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Mobile Content Bits: Keteke Launch, T-Mobile Games, MySpace Video

Keteke net Telefonica’s Movistar mobile network launched Keteke - yet another social network - over mobile, web and TV, in its native Spain last week. Keteke comes with the usual mix of user profiles, friend feeds, blogs and photo galleries. There’s also the Keteke City virtual world with avatars and Keteke Movil for mobile access (free to year’s end). Via Loogic.

T-Mobile games: The network has lanched an ad-supported games club for Web ‘N Walk subscribers. Once they join the club, customers will get at least one new game per week in exchange for watching four full-screen, interstitial ads—two at the beginning of the game, and two at the end. In the past, operators have fretted that consumers and ad sponsors would not find ad-funded games as compelling as those from top tier publishers. More at mocoNews.net...

MySpace mobile video MySpace is adding streaming video, both user-generated and branded, for phones. Caveats: it’s in beta, and requires logging into a MySpace profile, but will work with the “most popular streaming-enabled mobile devices,” like the BlackBerry Bold, Palm (NSDQ: PALM) Centro, Motorola (NYSE: MOT) Q9, LG (SEO: 066570) Voyager, Nokia (NYSE: NOK) N95 and Samsung Instinct. More at mocoNews.net...

Facing a £100 million budget shortfall, C4 has already been cutting back on jobs and its digital commitments. It’s abandoning red-button and mobile ad sales, has closed its 4DS digital ad sales house and is exiting its 4 Digital radio joint venture. A plan announced in September to save £50 million by cutting 150 jobs (15 percent of its workforce) will now draw to a close with its final redundancies by year’s end, a spokesperson said.

“It’s tough,” Gisby told conference delegates. “This side of Christmas, there are likely to be job losses that result from (C4’s funding problems). Are there efficiencies that can be made? Are there things that we should stop doing?” September’s review is leading to cuts “across the board”, including from his new media portfolio, Gisby later paidContent:UK. The September plan offered 90-day consultations to staff and, whilst C4 offered some voluntary redundancies, sadly some compulsory redundancies have also had to be made, the spokesperson said, adding the process is ongoing and will complete by year’s end.

 

 

Dec 3, 2008 4:57 AM ET
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Posted In: Entertainment, Gaming, Mobile, Companies, News Corp., Fox, Fox Interactive Media, T-Mobile, Countries, Europe, Spain

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