How well are traditional media migrating to a mobile digital media environment? Slowly - the subtext from speakers on mobileYouth‘s Youth & Media panel this morning…

- Danish Broadcasting Corporation mobile channel editor Johan Windbladh admitted: “Sometimes we fail - sometimes we dont at hit the spot - we need to be iterative.” How so? By following Web 2.0’s “release then test” philosophy; Windbladh advocated “closed dialog with youth”: “At the moment, it’s said user-driven innovation is the way to go.” Acknowledging it’s a “completely different way of working” for the industry, he nevertheless proposed releasing services that are as yet unfinished but can be refined later.

- Money:, Endemol UK’s head of original digital programming Pasa Mustafa conceded: “There isn’t a lot of revenue to be made right now: “People don’t want to pay for anything - why should they? They’ve had great TV content for free for years. We’re at the stage where we’re educating brands about funding content (because) ... TV advertising isn’t what is used to be.”

- Tariffs: Paramount’s EMEA interactive and mobile Giovanni Maruca countered Windblahd’s pessimism about sooooo many hurdles and challenges in the mobile media market: “There is hope in the UK market” thanks to all-you-can-eat data packages networks have introduced this year.

- Advertising: Asked for more detailed demographic data from a Nokia (NYSE: NOK) ad services rep, Mustafa said it was up to network operators to start gathering (and offering) off-portal information. They should join forces on such an initiative, he said.